Where South Asia and Scandinavia meet
MAYA MARIELL is a ready-to-wear womenswear brand based in London. Inspired by the founders’ cultural backgrounds, the designs are rooted in the rich tapestry of India and Norway, creating a harmonious blend of cultural influences and contemporary aesthetics.
To develop their vision, Maya and Mariell travelled to India and Norway. From Old Delhi’s buzzing market Chandni Chowk, where merchants sell beads, yarn, trimmings and sequins of all shapes, colours and sizes, to the traditional block printing of Jaipur, the journey revealed the endless treasures found in ancient traditions and inspired a new approach to modern craftsmanship in fashion. This is infused with the Nordic way of life that emphasises an ease and effortlessness and creates a connection between nature and people. It reminds us to slow down and find solace in the quietude of a world that, much like the Northern landscape, is both breathtakingly vast and intimately interconnected.